All the FAQs

We plan marketing and produce the work the plan calls for. That might be a single campaign, a quarter, or your whole year. We build the strategy, make the video and the assets, and hand over a plan for where every piece goes and when.

The plan covers your whole marketing picture, including the channels we don't produce for. What we make, we make to a brief that already knows who it's for.

Most production companies ask what kind of video you want. We ask what your business is trying to achieve or solve. That changes what gets made.

You end up with content your team can use across channels for the next quarter or the whole year, plus a plan telling you exactly what to do with each piece.

We're at 2422 Schuyler Street in Saskatoon, Saskatchewan. We work with clients across Canada and the United States, including associations, school divisions, health authorities, crown corporations, nonprofits and private companies. Meet the team.

Honey Cut is a women-led team with backgrounds in television news, documentary, agency creative direction and digital marketing strategy. We bring in collaborators for animation, additional production and specialist work. See the team and our collaborators.

Production is our specialty and it anchors most of what we do. Around it we build marketing plans, campaign and content strategy, social rollout guides and paid ad campaigns. See the full list of services.

Brand stories, ad campaigns, recruitment and employer brand video, documentaries, training and educational series, testimonials, product walkthroughs, social content, animation and drone cinematography. Any screen, from a phone to a theatre.

A connected set of videos designed to work together across channels over time.

Say your objective is hiring. The library might include a longer brand video about what it's like to work there, a few short testimonials from current staff, a series of social posts aimed at candidates, and an ad campaign driving people to your application page. Those pieces together are the library.

No, and there are two ways we work with you on social instead.

On a monthly retainer, we plan your content with you for a quarter or a year and give your team a calendar, captions per channel, and a guide detailed enough to run without guessing. As part of a campaign or project, the social cuts come out of the shoot and you get a rollout guide with the approach and captions for each asset.

Either way your team presses post and your accounts stay yours.

We develop paid campaigns from strategy through creative, and we run them when that's part of the engagement. When we're running them, we report back on the numbers.

Yes, for events and situations where a single piece makes complete sense. In most other cases we can reframe it into something that brings more value across your channels. The best way to know is to talk it through.

Three parts: strategy, creation and activation. Strategy plans the story and the priorities. Creation captures footage intentionally and builds the library. Activation is the rollout guidance that makes the content perform. See how it works end to end.

Every project starts with a conversation. How long it takes depends on what you're building. A campaign or a year of content gets a proper working session, scoped to the project.

We agree what success looks like before anything gets made, and tell you what to track. Where we're running paid campaigns or working with you on a retainer, we report on it directly.

For a hero video on your website or a set of organic posts, the honest answer is that we're not sitting in your analytics. What we can promise is that every piece was built against a real objective and a real audience, which is where most of the return comes from.

We listen to your objectives, map your audiences, channels and timelines, then recommend the content that will meet them. Sometimes that's more than a client expected, and sometimes it's less.

Often, yes. We plug in as the video and content partner and collaborate on the messaging and the library. Internal teams are usually good at what they do and just need capacity or higher-production video.

Good. That's what the planning stage is for. We help surface your story, the proof behind it, and what your audience needs to believe, then turn that into a plan your team can use.

Tell us the deadline. If it's genuinely urgent we'll tell you what's realistic and how we can get you there.

We're a strong fit for teams who:

• feel their marketing is scattered or unclear
• want content that works together rather than in isolation
• value thinking, collaboration and intention
• care about how their brand shows up in the world

If you're looking for quick execution without any strategy behind it, we may not be the right partner, and that's okay. Alignment matters to us.

Two parts: a strategy fee to define the plan, and a production investment range based on scope and refinement. We share a clear range once we understand what you actually need. No surprise math and no vague guessing.

A 25% deposit on approval, with the balance scheduled against the project. Full terms are laid out in your engagement overview before anything starts.

Fill in the form and tell us what's going on. We'll come back to you to set up a 30-minute call about it. No pressure and no pitch. Get in touch.